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Liz Claiborne Inc. considering the sale of prAna
by Matt unknown
SportsOneSource Media reported on July 11 that Liz Claiborne Inc. is looking to cut expenses and simplify operations by selling 16 brands, one of which is prAna. The report states that LC has recently had poor department store sales, but no further details were reported. Not mentioned in the report was the fact that the consideration of these divestitures comes just weeks after the death of Liz Claiborne herself.
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coastal_climber    2007-07-11 |
Will this bring the cost up or down? |
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stonefoxgirl 2007-07-11 |
whatever, maybe the quality of their product will return and be worth what you pay for an item |
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donkey 2007-07-12 |
wait, liz claiborne is dead? awww, a world mourns |
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grinspoon 2007-07-12 |
This is great news! |
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boboangel 2007-07-12 |
It isn't necessarily great news: CNN Money says that they might "sell, license out or possibly discontinue" PrAna and the other brands. (source: http://money.cnn.com/news/newsfeeds/articles/djf500/200707111817DOWJONESDJONLINE000929_FORTUNE5.htm) |
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the_pete_war 2007-07-15 |
Well, if it's true, many of us can join and buy the brand, no? |
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kriso9tails 2007-07-16 |
It's highly unlikely that PrAna will be discontinued. It will most likely be sold. Liz Claiborn bought it in November 2005 for roughly $50 million. At that time PrAna's revenue was something around $30 million per year, and since acquisition that figure has grown substantially. I can't imagine it selling for less than it was bought, and the projected price is upwards of $75 million... just in case if anyone was interested in scooping it up. |
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unrooted 2007-07-19 |
You really think the quality has dropped??? Exactly the opposite is true, them damn mojo shorts lasted about one season before, my new ones look brand new after 3 solid months. |
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crackrn 2007-07-19 |
I was going to ask the same thing. I haven't noticed either an increase or decrease in quality since LC bought prAna and the price is still the same...high! |
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avk 2007-07-31 |
cut and style need to improve for women prana especially for the price. thank goodness for the bi-annual sale. however, the owners/founder (beaver & wife) are really nice and contributed back to climbing community. obviously very good business people. |
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secretninja 2007-08-01 |
i <3 prana...besides everyone knows prana manpri's up your climbing ability by at least half a number grade! |
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aberos 2007-08-07 |
its true! i was climbing a measley 7b, but then i got a pair of manpris and sent 3 9a climbs in half an hour |
