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jimrock


Jan 26, 2005, 3:42 AM
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Whats up with the adds for Blurr. There adds suck if I wanted to see some dude (obe carrion) sitting in a red chair with a glass of wine and a cigar in his hand I would have went to college and got a degree in buisness. Instead I chose too climb. I want to see some damn climbers climbing or at least see somebody in a blood encrusted flannel shirt with a real rock in the background and a trad rack sitting in his lap getting ready to climb.


ron_burgandy


Jan 27, 2005, 4:00 AM
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Have you ever thought of branching out from the standard type of climbing adds, what you described is what fill every climbing mag today. I think its a fresh new idea and gives a little variety to the cluster F--- of adds that fill up all of the mags.


vashie


Jan 27, 2005, 4:06 AM
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Nope, jimrock is right. A picture of me falling off of a V2 problem would have been WAY cooler :mrgreen:


ikefromla


Jan 27, 2005, 4:09 AM
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In reply to:
I want to see some damn climbers climbing or at least see somebody in a blood encrusted flannel shirt with a real rock in the background and a trad rack sitting in his lap getting ready to climb.
WOOPS, i guess the folks at Blurr forgot that the world revolves around you. i'm sure they will be gettin a formal apology out to you soon and beg your approval before they begin their next ad campaign.
...
or not.


ikefromla


Jan 27, 2005, 4:12 AM
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WOOPS, i guess the folks at Blurr forgot that the world revolves around you. i'm sure they will be gettin a formal apology out to you soon and beg your approval before they begin their next ad campaign.
...
or not.


slavetogravity


Jan 27, 2005, 4:20 AM
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What ever. Just picked up a pair of Blurr denim jeans and they’re now my favourite pants to climb in. But I got say, ever since wearing them I find my self having these strange desires to smoke cigars, drive sport cars, and pimp hoes. Makes me proud to be Canadian.


mattm


Jan 27, 2005, 4:37 AM
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Personally, I like the Blurr adds and their stated goal and niche market.
Check out their "mission statement" at their web site.
http://www.blurrstuff.com

They don't want to be all flannel and dirt bag and rusty VW. They want to be espresso and soft shell and good food.

Play hard and live well is my motto and I like Blurr's direction. If nothing else it's different and doesn't march to the tune off 95% of the other adds and stereo types.

Blurr, Red Chili etc - any others?


johnnord


Jan 27, 2005, 4:48 AM
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Wow! Whoever does their advertising is really good. I never saw the ad in a magazine, but after this thread started, I found their website. I didn't know about the product line before. Now I do. So in your anger about the site, you raised their brand awareness by at least one. Counterproductive?


climbsomething


Jan 27, 2005, 5:00 AM
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Yeah, because ALL climbers are real hardkore OE-swilling dirtbagz violating sheep and jug bunnies in their VW buses in the Camp 4 parking lot. :roll:

Who do you think they're parodying?


Partner bear829


Jan 27, 2005, 5:18 AM
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What ever. Just picked up a pair of Blurr denim jeans and they’re now my favourite pants to climb in. But I got say, ever since wearing them I find my self having these strange desires to smoke cigars, drive sport cars, and pimp hoes. Makes me proud to be Canadian.

Just one question. Can Canadians even pimp hoes?


iwouldratherbeclimbing


Jan 27, 2005, 6:27 AM
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this ad really does suck. if the products are quality it's ok but, for the love of god, it's like MTV meets the outdoors, which is not a good thing at all because i associate MTV and all of it's fans into one large category..losers.

maybe we could have snoop dogg on TRL teaching the audience how to safely belay...and look like a straight g while doing it.

or have new signals...off belay beitch!..."word g!"

what im getting at here is that it's the image, not the fact they're trying a new thing or their product quality, that sucks and i believe should be cast off by the climbing community. Living nice is one thing, trying to present a certain image in an environment where people are working and pushing themselves to get to know themselves better is entirely another.

P.S. if i find any "gangsters" at my crag they're gonna get an approach show up the ass


din


Jan 27, 2005, 9:48 AM
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In reply to:
they're gonna get an approach show up the ass


rockgal


Jan 27, 2005, 1:54 PM
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Funny, Blurr caught my attention by having an ad that wasn't like the old traditional ads. Look carefully at ads from other companies and you will notice that several are starting to edge towards more urban ads. If you don't like the ads then just ignore them, but I know there is a whole demographic of climbers out there who does appreciate them and who has become a customer as a result of seeing the ads.


granite_grrl


Jan 27, 2005, 3:07 PM
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I'm surprized to see so many people who actually like the Blurr ads.

I'm with jimrock, don't care for the ads, they certainly don't draw me to Blurr products. But obviously they are drawing a certain demographic, so to each their own.

I'm not sure if the ads that show some guy sticking a sick boulder problem will really stick out in my mind either though. Any climbing magazine already has a ton of these images. Some of my favorite ads are Patagonia's or ones that show a bit more of the "climbing lifestyle". Maybe its that I can relate to these images more than some dude cranking V13.


Partner sauron


Jan 27, 2005, 3:24 PM
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Alternately, if you're tired of Ads alltogether, you could donate a measly $20, and get to browse the site ad-free for a year...

But somehow I don't see that happening - so feel free to continue to complain about the ads that I don't have to see...


- d.


monstertruckmike


Jan 27, 2005, 4:44 PM
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who cares???? :roll: why be so judgemental of other peoples likes? so what if I like to listen to rap to climb, and "kick" my hat? I'm still out there trying to pull hard, and push myself aren't I? or wait, since I wear blurr, I'm not a "real" climber. :roll:

if it's not your cup 'o tea, then so be it, don't hate on it just because it's different. (remember to the millions of non-climbers out there YOU are different) If I'm dressin different at the crag give me one of these looks :shock: have yourself a chuckle at my expense, since I am not you, and climb hard! (remember we are climbers because rockclimbing is fun!) threaten to kick my ass at the crag, and you've got a whole 'nother world coming. :evil:


chossmonkey


Jan 27, 2005, 4:44 PM
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This should have been a vote on topic.


My vote is,


THEY SUCK!!!!!

Hopefully they were intended as a joke. Because that is all they are, and not even funny. It's a bit like the Old Navy ads. They are so bad I would never by any of their stuff. Just because I don't want to be associated with something so dumb.


mingleefu


Jan 27, 2005, 5:05 PM
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I associate MTV and all of it's fans into one large category..losers.

what do you suppose they think of you?

In the movie American History X, there is a scene where the character of Edward Norton is visted by one of his teachers from years ago. After a life of avid racism and unbridled hatred, the teacher asked him, "Has anything you've done made your life better?"

I guess I really just can't imagine your categorizing people you've never met into one large group and knocking them is going to affect anyone but yourself. It's a strange way to live.


jamaica


Jan 27, 2005, 5:09 PM
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an ad is supposed to advertise what they are trying to sell, Blurr doesn't give any inclination of what they sell except for maybe the sick idea of Jason Kehl nailing his fingers to a board

they really don't portray any of what they are trying to sell, climbing, or frankly anything pleasant to look at (I know that's subjective but seriously, they never gave me any insentive to go to their website)

Jamaica 8^)


kimmyt


Jan 27, 2005, 5:15 PM
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They are so bad I would never by any of their stuff. Just because I don't want to be associated with something so dumb.


Ahh, the irony.


buckyllama


Jan 27, 2005, 5:23 PM
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an ad is supposed to advertise what they are trying to sell, Blurr doesn't give any inclination of what they sell except for maybe the sick idea of Jason Kehl nailing his fingers to a board

they really don't portray any of what they are trying to sell, climbing, or frankly anything pleasant to look at (I know that's subjective but seriously, they never gave me any insentive to go to their website)

And as such I doubt that you are their target market.

The ads are clearly effective though. Some people love them, some hate them, and a lot of people think it's really curious that they would do such a nonsensical ad. But they caught your eye because they dropped an ad in a climbing mag that has nothing to do with climbing. Had they put the same add in GQ, or "Pimp hand monthly" nobody would notice it and it would get lost in the visual noise that is modern magazines.

And if they got even 1 in 20 readers to go to the site after seeing the mag, they'd probably consider that a raving success.


t-dog
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Jan 27, 2005, 6:24 PM
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Dude, get you facts straight....

In reply to:
... with a glass of wine and a cigar in his hand .....

Any self respecting cigar smoker would never smoke with a glass of wine (and even less drink wine out of a sniffer glass!!!). For all of those who obviously don't know any better, next time you smoke a cigar, get a glass of brandy, not wine, unless you want to pass for a total n00b 8^)


Partner coldclimb


Jan 27, 2005, 6:35 PM
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Meh... I don't care at all for the attitude of the advertisements, I'm just as dirtbaggish as the rest of you. All I know is I lost to manboy in a dyno comp in Smith, and he's a great guy. I also snagged some free gear there. Based solely on that experience (what else do I have to base it on?), I'd have to say Blurr is pretty cool.


glyrocks


Jan 27, 2005, 7:00 PM
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Whats up with the adds for Blurr. There adds suck if I wanted to see some dude (obe carrion) sitting in a red chair with a glass of wine and a cigar in his hand I would have went to college and got a degree in buisness. Instead I chose too climb.


Hah maybe you should have gone to college, or at least high school.




I know, I'm an ass.


quiteatingmysteak


Jan 27, 2005, 7:57 PM
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It's not that it is just an advertisement, its that it is a LAME advertisement. Climbing appearal, eh? well to me, and maybe thats JUST me, but those look a lot like regular clothes. Those adds belong in YM or TeenPeople, not a climbing magazine. I think climbing adds are cool because they are of actual places (unless a hold company) and are cool to look at, a RARETY in advertisements. It would be the same thing if iPod made a Mountain Hardware version. Sure, its climbing RELATED.... but who the hell cares?

That, and it is obviously targeting my demographic, which is a slap in the face because I do not buy clothes based on 1) The model having a sweet ass car and an anerexic chick and 2) the level of lesbianism.

That shit belongs on MTV.


elvislegs


Jan 27, 2005, 9:13 PM
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someone please tell me what a true climber looks like.

can they be anyone, interested in anything they want?
can they climb the style and level that suits them?
can they live the lifestyle that pleases them?

OR DO THEY ALL HAVE TO FIT INTO SOME PATHETIC, HOMOGENIZED, DIRTBAG CLIMBER CLICHE' CONCOCTED BY HYPOCRITICAL LOBOTOMY CANDIDATES WITH NO PERSONALITY OF THEIR OWN; CLINGING DESPERATELY TO THEIR EMULATION OF YOSEMITE MYTHOLOGY AS A MEANS TO FEELING RELEVANT?

let me know soon so i can decide whether i want to be considered a true climber or not.

i'm sure it's very important.


shakylegs


Jan 27, 2005, 9:20 PM
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don't make me post that photo of you in that shirt.


elvislegs


Jan 27, 2005, 9:24 PM
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true HARDORE BADASSES wear striped polo shirts. i thought that was gospel.

frikkin noob.


shakylegs


Jan 27, 2005, 9:25 PM
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wrong sport, sport. Rugby shirts, not polo.


benpullin


Jan 27, 2005, 9:27 PM
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You guys are right. Those blurr ads suck.

I mean, they should have a picture of some posed female climber fumbling with a cam on El Cap... or some dude with his shirt off, beanie on, stretching his tendons three feet off the ground... or maybe a pack of climbers carrying heaps of gear through the streets of god-knows-where bartering with the locals.

Yeah, that's what climbing gear ads are supposed to look like, right?



Sheesh. So much for originality.


quiteatingmysteak


Jan 27, 2005, 9:29 PM
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In reply to:
can they be anyone, interested in anything they want?
can they climb the style and level that suits them?
can they live the lifestyle that pleases them?

Missed the point entirely. All we are saying is that the Ads are lame. If the lifestyle suits you, fine. Don't whine when your "lifestyle" gets criticized.

I have a shampoo recommendation for anyone who thinks me calling an ad lame is a personal insult to their beliefs.


http://www.maddox.xmission.com/crybaby.gif


bler


Jan 28, 2005, 1:46 AM
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THEY STOLE MY NAME AND USED IT FOR MARKETING !!!!!

NO FAIR !!!


timd


Jan 28, 2005, 6:52 AM
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Oh, come on guys. You got to love the one with the two girls don't ya! :lol:


c-money
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Jan 28, 2005, 8:57 AM
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well to me, and maybe thats JUST me, but those look a lot like regular clothes.

I think that is the point. They are making clothing that works when climbing and doesn't make you look like an astronaut, tech-wanker or whatever away from the crag...

Whatever you think of their ads, they certainly stand out from all the pages of the same old images you might normally just skip over.

Oh, and whatever you think of their ads, Blurr still makes sweet stuff...

Yeah, timd got it right...


happyinthealpine


Jan 28, 2005, 1:36 PM
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Yeah.... That ad didnt do it for me, I don't even like ads, anyways. I was always under the impression that the mountains don't whistle at you, and it's why I look like a dirt ball most of the time ; )


shakylegs


Jan 28, 2005, 2:29 PM
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Oh, come on guys. You got to love the one with the two girls don't ya! :lol:

Just out of curiosity's sake, where may a fellow such as myself set eyes upon these ads?


chossmonkey


Jan 28, 2005, 2:49 PM
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Oh, come on guys. You got to love the one with the two girls don't ya! :lol:


Are they selling hookers or Ducati's? :shock: Maybe it's hookers that come to your door on Ducati's! :D Yippie! Hookers on motorcycles!

I suppose everyone that likes these ads thinks that Revolution's renaming of it's products is clever too. "Look at me! I'm a bad ass with my UZI pad!"


quiteatingmysteak


Jan 28, 2005, 4:53 PM
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Ashlee Simpson and Linsday Lohan have their own line of crash pads and chalkbags coming out! Won't that be awesome-and-not-painful-to-look-at? 12 year old girls have to be represented somehow, I mean cmon, Cicada Jenerick climbs 5.13d and she is like 11!


climbsomething


Jan 28, 2005, 11:25 PM
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Elvez, you rool. For rilz. I am seriously considering climbing in my striped polo shirt this weekend. I'll rub aluminum smedge from my slung hexes all over it for that Real Climber look.

I'd, like, totally buy Lindsay's pink shag crashpad and rhinestone-studded chalkpot cuz she's hot, in a nasty call-me-mommy way. Ashlee looks like an untalented shetland pony. Probly cos she is one.


climbsomething


Jan 28, 2005, 11:33 PM
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In reply to:
In reply to:
can they be anyone, interested in anything they want?
can they climb the style and level that suits them?
can they live the lifestyle that pleases them?

Missed the point entirely. All we are saying is that the Ads are lame. If the lifestyle suits you, fine. Don't whine when your "lifestyle" gets criticized.

I have a shampoo recommendation for anyone who thinks me calling an ad lame is a personal insult to their beliefs.


http://www.maddox.xmission.com/crybaby.gif

Emphasis mine ;)


elvislegs


Jan 29, 2005, 12:17 AM
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http://www.rockclimbing.com/...p.cgi?Detailed=43120

HELLO, MY NAME IS HARDMAN SMITHE. YOU MIGHT REMEMBER ME FROM SUCH FIRST ASCENTS AS "THE HARDEST FREECLIMES IN THE WORLD, (RATED CLASS VIIII, V22, 5.18 A9+)" AND ALSO MY NOTABLE ONSIGHT FREE SOLO OF "YOU WEREN'T KIDDING ABOUT THE BULLOCKS ON THAT DUDE 5.26c/d".
I'M HERE TODAY TO TALK ABOUT HARDMAN SMASH PADS. WHEN I'M CRANKING MY CRACKS, I AM ALWAYS SURE TO USE HARDMAN SMASHPADS AND CRAMPALOTS FOR THAT 'JUST IN CASE' SCENARIO. THEY'RE FOR REAL CLIMBERS BECAUSE THEY'RE MANUFACTURED BY LYNN HILL AND DEAN POTTER AT THE TOP OF EL CAPITAN, AND STUFFED WITH THE DREADLOCKED HAIR OF SMELLY CAMP 4 HIPPIES FOR THAT EXTRA CUSHY LANDING.
THANKS FOR SUPPORTING THE CLIMBER LYFESTYLEE, AND REMEMBER

IF I'TS NOT A HARDMAN, NEITHER ARE YOU!!1


climberterp


Jan 29, 2005, 12:25 AM
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Registered: Jun 16, 2003
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In reply to:
I'M HERE TODAY TO TALK ABOUT HARDMAN SMASH PADS. WHEN I'M CRANKING MY CRACKS, I AM ALWAYS SURE TO USE HARDMAN SMASHPADS AND CRAMPALOTS FOR THAT 'JUST IN CASE' SCENARIO. THEY'RE FOR REAL CLIMBERS BECAUSE THEY'RE MANUFACTURED BY LYNN HILL AND DEAN POTTER AT THE TOP OF EL CAPITAN, AND STUFFED WITH THE DREADLOCKED HAIR OF SMELLY CAMP 4 HIPPIES FOR THAT EXTRA CUSHY LANDING.
THANKS FOR SUPPORTING THE CLIMBER LYFESTYLEE, AND REMEMBER

IF I'TS NOT A HARDMAN, NEITHER ARE YOU!!1

I don't give a crap one way or another about blurr, but that's just damn funny! Poor Lynn and Dean, their hands must be pretty tired from all that sewing and dreadlock stuffing. And how do they get the dreads anyway? do they just solicit people hanging around camp or is there clandestine dread collection going on at night while the hippies sleep? (ziiiiiip 'shhh, don't wake him up' ' do you have the scissors?' snip, snip, snip 'quick, put em in the bag, go! go! he's waking up!)


guiles


Jan 29, 2005, 1:18 AM
Post #43 of 43 (3296 views)
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Registered: Apr 15, 2004
Posts: 14

Re: blurr??? [In reply to]
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Interestingly enough, there is a letter to the editor in the latest issue of "Climbing" that complains about last months Blur ad. (The one with the two girls) I think their ads are doing exactly what they want them to do.


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