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ar.b
Feb 21, 2016, 6:22 PM
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Registered: Dec 2, 2013
Posts: 2
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Have any of you heard of the "5% rule of interest" ? <-- i dunno the official name of the rules called!
I once read it somewhere about how a rock climbing gym estimate their potiential customer by taking the 5% of the total population around that area/city = people who will hear about the gym, then take 5% out = people who will feel interest to try the gym, then take another 5% out = people who will phycially come to try the gym out.
I read that many gym owner used this to estimate their potential customer before they decide where to put their new gym.
Can anyone tell me where to find more information about that? I found it at least 4 years ago on the internet. but couldn't find it now.
Or anyone have any clue about this? or how to estimate potential member in a gym?
thx
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Rokjox
Feb 22, 2016, 6:14 PM
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Registered: Nov 14, 2006
Posts: 71
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1 in 20 to the third power?
1 in 8 thousand?
so in a town of a quarter million you can get out about 30 guys and gals who will actually ever show up and buy some membership?
If you figure that someone needs be within about 20 miles to actually want to go to a gym regularly, it looks like you need a population density somewhere between Insane and Anthill to make it work. And a city of over a half million minimum to open your doors, under that rule. Assuming you can make do with only 60 members.
What does it take to buy/rent a warehouse, cover the walls with plywood and expensive bolton holds, hang a shitload of ropes and then insure the entire building and parkinglot against idiots who are willing to die to create a lawsuit?
I got no idea how to estimate how many morons live in a given area, but if you are in Kali or Tahgoe you got a chance, the ratio of wealthy morons is wildly out of proportion to the rest of the world.
Good luck.
Maybe you can get a "GoFundMe" account. LOTS of people are looking to bury some of their money. Might as well bury it in your backyard, eh?
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naitch
Feb 22, 2016, 6:30 PM
Post #3 of 4
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Registered: Apr 17, 2002
Posts: 539
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I don't have answer for you but these people might be able to tell you...
http://www.climbingbusinessjournal.com/
They'd be a great resource if you're thinking about getting into the business.
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Rokjox
Feb 23, 2016, 5:25 PM
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Registered: Nov 14, 2006
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Good link. Marketing your climbing gyn, Perfect. Damn EVERYTHING is on the net now.
It should be clearly understood, I have no idea whatsoever how anybody manages to make a small business work in this country. I was a business major dropout.
We have incredible expectations of startups and Mom and pops. Statutory and implied standards. Willful idiots. Negligent or careless customers, slothful employees and others with enormous expectations.
Lawyers.
How can you beat all that and still sell a product while making a profit here? America has one of the highest tax rates anywhere when you add in the regs its insane.
Its gonna need a lot more than 1 in 20 to the third customer/pop. Or more fees than direct TV.
(This post was edited by Rokjox on Feb 23, 2016, 5:36 PM)
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